Top-of-wallet strategies evolve with the emergence of new wallets

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr The ways in which consumers physically use their credit cards is changing. And I’m not just talking about dipping instead of swiping.Just as importantly, consumers are allowing mobile and digital wallets to store their credentials, transforming the entire payment experience. A consumer could conceivably go through an entire day, transacting from sun up to sun down, without ever once grabbing for a wallet or touching a piece of plastic.Although some consumers are drawn to the increased security of mobile and digital wallets, most are engaging in these emerging solutions for the convenience. They simply don’t like having to enter their payment information every time they want to download a song, call an Uber or pre-order a tall, non-fat latte with caramel drizzle.Along those same lines, consumers don’t like to change the primary or “default” card in their mobile and digital wallets. That’s why it is so important for issuers to secure the top of digital wallet position. continue reading »last_img

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